WHGI Publications & Resources

AFP Advocacy Portfolio: Implement a Plan (Part 1)

Publication Year: 2015

AFP tracks advocacy objectives and quick wins to determine if they are achieving their intended impact. Over time, it is possible to identify that certain steps must occur either consecutively or in parallel to have outcomes at the impact level. Monitoring whether these steps have occurred is essential to determining advocacy success. In this sense, the Decision Tree can serve as a checklist—which is helpful since advocacy occurs in an environment with limited resources, narrow mandates and geographies, and multiple demands on time.

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