Global Partnerships & Platforms

SMART Advocacy

SMART Advocacy is a disciplined, proven advocacy approach to build momentum and fuel progress.

SMART ADVOCAcy

Discover the transformative potential of SMART Advocacy, a methodology that blends discipline and adaptability to ignite momentum and yield tangible outcomes. At its core, SMART Advocacy thrives on simplicity by pinpointing immediate advocacy openings and the key decision-makers poised to enact change. Embodying collaboration, SMART Advocacy orchestrates a synergy among advocates and allies hailing from diverse domains. Together, they cultivate transformation and sustain progress through a unified approach.

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Empower Change with SMART Advocacy: Unlocking Momentum and Results

The crux of SMART Advocacy centers on those who hold the reins of influence—the decision-makers. These are the individuals uniquely positioned to translate well-prepared champions’ appeals into action. The approach equips advocates to intuitively gauge the precise information and insights pivotal for persuading decision-makers that embracing a specific course of action aligns with their objectives as well as yours.

Unlock the art of SMART Advocacy to empower change, drive results, and forge a path to shared success.

Welcome to SMART Advocacy!

Connected Institute Global Program

The Policy, Advocacy, and Community-building Global Program prioritizes country-led collaborations to promote evidence-based policies and programs. SMART Advocacy is a disciplined yet flexible approach to build momentum and deliver results. Its power is rooted in its simplicity — identifying near-term advocacy opportunities and the decision-makers who can act on them. SMART Advocacy is a collaborative process that brings together advocates and allies from different backgrounds to create change and sustain progress.

Discover the PAC Global Program

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About SMART Advocacy

SMART Advocacy is a collaborative process that brings together advocates and allies from different backgrounds to create change and sustain progress. Global, national, and subnational strategies are informed by our disciplined, proven SMART Advocacy platform, which effectively strengthens the capacity of local coalitions to advocate for SRHR and gender equity.