In 2014, the County Government of Tharaka Nithi launched the Family Planning Costed Strategic Plan 2014–2018 and committed to improving access to equitable, high-quality, and efficient family planning (FP) services. The policy aspires to reduce maternal and newborn morbidity and mortality by ensuring quality family planning services. Public sector funding for contraception in Tharaka Nithi is essential for achieving this commitment and increasing modern contraceptive use from 67 percent currently to 74 percent by 2018.

Family planning affords women and their families the choice to plan the number of children they desire, as well as the timing and spacing of each pregnancy. When pregnancies are numerous or spaced closely together, there are increased risks to the mother and child. By investing in family planning, the county can save the lives of mothers and children and promote economic development.