In 2014, the County Government of Kitui launched the Family Planning Costed Strategic Plan 2014–2018 and committed to improving access to equitable, high-quality, and efficient family planning (FP) services. The policy aspires to raise the modern contraceptive prevalence rate (CPR) to 65 percent by 2018. Meeting this goal would require an increase in the modern CPR from 55 percent to 65 percent by 2018.

Family planning affords women and their families the choice to plan the number of children they desire, as well as the timing and spacing of each pregnancy. When pregnancies are numerous or spaced closely together, there are increased risks to the mother and child. By investing in family planning, the county can save the lives of mothers and children and promote economic development.